Last week, Google hosted its second Google Geek Night in Sydney, which was a great occasion to review some of their products and especially You Tube.
In Australia You Tube is:
- Over 3 milion unique monthly visitors.
- Number 1 Entertainment site on the Internet in Australia.
- Average user spends 35 minutes on site each month.
You Tube is used and monetized as a brand channel. You Tube is the one stop to build brands online. Helwett Packard has been one of the first company to use You Tube to promote their brand by customizing the You Tube homepage for a couple of weeks. The advertsing solution is appealing, but it is mostly targeted at big companies as the advertsing package start at AU$30,000/ day.
Another interesting thing about You Tube is its audience. There is a common misconception that You Tube’s audience is only comprised of teens and uni students. While 53% of the website audience is represented by visitors below 34 years old ( including 27% of 18 -34 years old), 47% of the visitors are 35 and older, including 27% between 35 -49 years old. In fact You Tube audience is actually really similar to the Australian online population.