Australian Internet Users Profile
Best practice online marketing requires a good knowledge of your target audience so that you can develop a tailored online strategy. If you are planning an online marketing campaign in Australia, the...
View ArticleAustralian Top 10 Display Advertsing Websites
Even if many experts have predicted the death of online display advertising, it seems like it did not happen in 2007. According the the Internet Advertising Bureau, the online display market in...
View ArticleTop 20 Websites in Australia
According to the October 2007 data from Hitwise , the most popular website in Australia is (without much surprise) Google Australia with an estimated market share of 7.47%. The top 3 websites include...
View ArticleTop 10 Shopping & Classified Websites in Australia
According to September 2007 data from Hitwise, the Australia shopping and classified websites landscape is dominated by the auction website Ebay with an overall market share of 33.57% (including...
View ArticleNews Digital invest in travel search engine Bezurk.com
According to B&T, News Digital, one of the leading online player in Australia, has made strong investment in Asia by investing in the Singapore-based travel search engine Bezurk.com. Bezurk.com is...
View ArticleAustralian and New Zealand SEO/SEM Salary Survey
The Australian and New Zealand search marketing industry is growing, but there is a lack of information on the industry. There are plenty of SEO/SEM industry surveys on the internet (SEMPO and SEOMOZ),...
View ArticleAdvertising on You Tube Australia
Last week, Google hosted its second Google Geek Night in Sydney, which was a great occasion to review some of their products and especially You Tube. In Australia You Tube is: Over 3 milion unique...
View ArticleAdTech Sydney is Approaching
Ad Tech is Australia’s number 1 interactive event. It takes place every year in Sydney and gathers all the leading players in the Australian digital industry under one roof. Ad Tech Sydney also host...
View ArticleAustralian Online Display Market is Changing
According to an article in the Australian marketing magazine AdNews , the Australian online display advertising market is changing. ABN Amro estimate that NineMSN’s share of revenue has decreased from...
View ArticleResults of the Australia and New Zealand SEO SEM Survey
The results of the Australian & New Zealand SEO SEM Salary Survey are finally available. The survey started in February 2008 and lasted a month and a half. The data collected helped to have a...
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